​Typographic Messages to Inspire a Kinder World​

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Fight for Kindness is a cultural project born from a simple but radical belief:  kindness is not weakness — it is a powerful, conscious choice.

​The project is supported by referenced partners from the creative industry, and entirely sponsored by Zetafonts Foundry.

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What Is Fight for Kindness?

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Fight for Kindness is an international call for posters addressed to the global design community. Started in 2022, this project continued to grow exponentially with each year, inviting designers, visual artists, studios, and creative thinkers from around the world to interpret the concept of kindness through visual language — transforming personal reflections, social observations, and cultural perspectives into posters.

All submitted posters become part of a curated online gallery​. Selected posters are displayed in worldwide, multi-location exhibitions every

November 13th for World Kindness Day and become part of a publication.

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The 2026 Call Is Now Open!​​