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In an increasingly self-oriented society, exacerbated by the experiences of pandemic isolation, kindness has collapsed, risking becoming a legacy of times gone by. Peace and mutual trust are becoming more important than ever, and any action that can work in this direction is our human responsibility.

Each year, in November, people across the globe celebrate World Kindness Day, which promotes the importance of being kind to each other and to the world. This project is a unique opportunity to build awareness around this annual appointment, by unifying design communities and celebrating Kindness in a more inspiring way.

Participants will get a chance to have their submissions featured on our social media channels, in the online gallery and included in the annual Fight for Kindness publicationSelected entries will be showcased in international multi-city digital & physical exhibitions. 



Who Can

The entire creative community is invited to contribute with a typographic message about courage, respect, inclusivity, care, environmental protection, integrity and responsibility. 


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To participate, designers need to submit an artwork that contains an inspirational message for a more empathic, inclusive and positive world. Poster + social media post & story are required. 

Read the brief


Fight for kindness is a project designed to spread kindness and courtesy in an unexpected and powerful way. Selected entries will get a chance to be featured in our online gallery and social media channels

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The brief

To participate, designers need to submit an artwork that contains an inspirational headline/message for a more empathic, inclusive and positive world.

> Only digital submissions are allowed and image files must use the templates provided, in all different proportions required.

> The files to be uploaded cannot exceed 10 MB in total. In case of more than one submission you will need to fill in the given form for each subject/artwork.

> The extended deadline of the 2024 edition is 16th June 2024. Selected artworks will be shared during the year. We encourage designers to upload multiple artworks.

> The artworks can use mediums such as, typography, lettering, 3D processing, illustrations, videos or other techniques.

Let's fight for kindness together and make it more alive than ever!

Doubts about the submission form?



Book Spreads.jpg

Fight for Kindness is a side project open to the entire creative community in partnership with Zetafonts, You Creative Media, Typeroom, Type Directors Club and other notable organizations. In the 2023 edition of the campaign, we received more than 300 submissions from 180+ designers originating from 41 countries. Since the first edition in 2022, exhibitions have been held in multiple cities in Italy, France, Spain, Bulgaria, Hungary, Uk, Egypt and US.

The campaign provides the participants a chance to have their submissions

> Shared on our social media channels and notable partner blogs

> Featured in the online poster gallery 

> Included in the annual Fight for Kindness publication (print on demand + free download)

> Selected entries will be showcased in global multi-city digital & physical exhibitions 

Spread the word.

Let's Fight for Kindness!

Featured Projects




This project doesn't require any entry fee.

Do you want to become a partner of the project? interested in hosting exhibitions? do you want to propose sharing ideas?

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