Resources
THE TYPE TRENDS PROJECT
The Type Trends Project is a series of lookbooks created annually, showcasing the latest trends in typography and type design. Created by the Zetafonts Type Foundry, it's a visual guide aimed at designers, creatives, and type enthusiasts who want to stay updated on emerging trends and best practices in typography.
THE LOOKBOOK SERIES
THE COUNTERSPACES
The counterspaces – Typography in the age of Black Swans, presents the work and the thoughts of some of the most interesting and innovative creators and thinkers in the typographic field, and guides the reader in a hidden world of undefined and antagonistic areas in typographic design. These “counter-spaces” identify the hidden, emerging trends in typography and design that are responsive to the ever-changing world around us, including not only visual styles, but also business models, work philosophies, and social design considerations.
It is an exploration of the many contemporary counter-trends in the world of design and typography, that have arisen in response to the unpredictable events that have occurred in recent years.
The Counterspaces features the work and the words of: Gab Bois, Victor Baltus, Beatrice Caciotti, Kevin Cantrell, Ninan Chacko (Monotype), Andy Cruz (House Industries), Jessica Deseo (The Dieline), Oded Ezer, Brandon Fretwell, Måns Grebäck, Lucas Hesse, Loukas Karnis (TypeRoom), Erik Kessels (Kesselskramer), Deborah Lynne Kugler, Tien Min Liao, Pann Lim (Rubbish Magazine), Kristie Malivindi (JKR), Nunzio Mazzaferro (Collletttivo), Raven Mo, Valerio Monopoli, Kiel D. Mutschelknaus, Duy Nguyễn, Toshi Omagari, Dirk Petzold, Ksenya Samarskaya, Alex Slobzheninov, Panos Vassiliou (Parachute), Martyna Wędzicka-Obuchowicz
THE NEW NORMAL
The release of the 2022 Type Trends Lookbook – The New Normal coincided with dramatic and unexpected events – a period that demanded awareness and knowledge by everybody working in visual design and communication. Rather than just looking at the trendy surface styles, designers and brands are required to pay attention to the meaning of their visual choices. And whether this meaning is found in a shared dream or in a choral action, this book can be a useful tool to help your design become more critical and conscious of the world around us.
Its pages feature the works and the ideas of Nadine Chahine, Amber Weaver, Hector Ayuso (Offf! Barcelona), Francesco Franchi, Julia Kahl (Slanted), Raissa Pardini, Tina Touli, TypeType, Valentina Casali (Sunday Büro) and Bill Gardner (Logolounge).
THE POST PANDEMIC
The 2021 edition - The Post Pandemic was developed collecting insights and concepts to help the design community orient their work in a relevant direction, in uncertain times.Despite the pandemic, brands didn’t stop communicating and companies learnt to adapt their communication and tone of voice in the new panorama of social distancing, isolation and lockdowns.
Analyzing this panorama lead us to develop a new Type Trends LookBook, which collects insights and concepts to help the design community understand better how these collective drivers inform design trends and visual styles.
THE 2020 TYPE TRENDS
The 2020 Type Trends Look Book was the very first in the series. It is not only a detailed and useful explanation of the main tendencies in typography but also a collection of Zetafonts' best work to show examples of use to inspire the readers with colour palettes, layout suggestions and sample applications in different fields. It demonstrates type at work, in bridging cultural values and commercial effectiveness. Divided into four purposeful sections, our Type Trends Look Book helps designers choose the best fonts they need for their projects.
A project by Typecampus / Sponsored by Zetafonts
Concept & Creative Direction: Cosimo Lorenzo Pancini
Art Direction & Editorial Design: Isabella Ahmadzadeh
Zetafonts Catalogue Graphic Design: Sofia Bandini
Text by: Isabella Ahmadzadeh and Cosimo Lorenzo Pancini
Accounting & Production Management: Debora Manetti.
All typefaces by: Zetafonts Foundry / Francesco Canovaro, Cosimo Lorenzo Pancini, Andrea Tartarelli, Mario de Libero, Debora Manetti.
Brand names and trademarks are cited for illustrative purposes only, no affiliation on endorsement is intended.