Made with SpaceTypeGenerator by Kiel Danger Mutschelknaus

​Typographic Messages to Inspire a Kinder World

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Fight for Kindness is a cultural project born from a simple but radical belief:  kindness is not weakness — it is a powerful, conscious choice.
​In our self-centred society, gestures of goodwill appear to be on the decline. Fight for Kindness seeks to reignite these values, promoting typographic messages of positivity and change.

The project is supported by referenced partners from the creative industry, and entirely sponsored by Zetafonts Foundry.

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What Fight for Kindness Is

Fight for Kindness is an international call for posters addressed to the global design community. Started in 2022, this project continued to grow exponentially with each year, inviting designers, visual artists, studios, and creative thinkers from around the world to interpret the concept of kindness through visual language — transforming personal reflections, social observations, and cultural perspectives into posters.

All submitted posters become part of a curated online gallery and​ selected posters are displayed in worldwide, multi-location exhibitions every November 13th for World Kindness Day.

Each edition concludes with a publication, featuring curated posters, designer interviews, essays, and reflections, offering a deeper exploration of kindness and visual communication.

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Explore Past Editions