Fight for Kindness on Tour – Exp Exhibition in Indonesia

The Fight For Kindness initiative is called to unite the global creative community - without geographical boundaries or any kind of limits. We welcome contributions from all corners of the world, from internationally acclaimed artists to emerging designers, from communication agencies to independent creatives. Passionate individuals everywhere have answered the call with inspiring work. 

That’s why we’re thrilled to talk today about a remarkable project:

the EXP Exhibition, organised in Bandung, Indonesia, in 2024 by Irpan Alfian.

Irpan Alfian, known as Irpun, is the Creative Director at Nolla. He is also the initiator of Bandung Design Friendly and the founder of Cianjur Design Club. His work focuses on turning communication into functional, solution-oriented visuals. 

"EXP Exhibition was an incredible experience, bringing together designers and communities to amplify the message of kindness through typography. The engagement from contributors and visitors was truly inspiring, and I'm grateful to have been part of this movement."

Irpan Alfian set out to create a space where local creatives could explore how design can drive positive change – and Fight For Kindness turned out to be the perfect fit for this vision. Irpan organized the EXP Exhibition, which featured talks by local creatives and invited designers and artists to reflect on visual interpretations of the theme of kindness.

The goal was clear: to inspire compassion and spark meaningful conversations through the power of design.

What makes this exhibition especially unique is that local designers created pieces specifically for this event. These works were not part of the 2024 Fight For Kindness open call, and that's why we’re excited to share them with you today and talk about this project.

We had the chance to speak with Irpan about his experience bringing the EXP Exhibition to life – here’s what he shared with us:

What brought you to the Fight For Kindness initiative and why did you decide to collaborate organising the EXP EXHIBITION?

What brought me to the Fight For Kindness initiative was the urge to create a space for positive impact through design. I found that this global movement aligns strongly with the values I believe in — community, empathy, and meaningful design. Organizing the EXP Exhibition in Bandung became my way to invite local creatives to reflect and contribute to something greater than ourselves. The timing was also perfect, as there was a local movement happening at the same time in Bandung, aiming to identify the city’s shortcomings. From this emerged five core issues, which we responded to through the lens of kindness.

This piece challenges the myth of “good, fast, cheap” and calls for a more fair and respectful creative industry. Great design requires time, skill, and dedication.

What values of kindness mean for you in your personal and professional life?

To me, kindness means being present and aware — understanding others, giving space, and supporting one another. In my personal life, it’s reflected in how I treat the people around me. In my professional life, kindness shapes how I collaborate, lead a team, offer job opportunities, and unlock potential—especially for those who face many limitations. It’s about designing with a focus on meaningful, positive impact.

Who needs hard work when success can be bought? In a world where wealth and influence open all the right doors, the rules of the game seem rigged in favour of the ‘Monopoly elite.’ While some climb the ladder through effort and perseverance, others simply pay their way to the top.

Exhibitions organising can be quite a challenging experience. Can you tell more about yours? What did you like most about it and what were the biggest difficulties and challenges?

Organizing the exhibition was both an exciting and challenging experience. What I enjoyed the most was the collaborative spirit — seeing people excited to come together for a shared purpose. It was a joy to lead a team of design students who volunteered with a strong eagerness to learn and gain experience. I also never imagined being able to bring together 15 local design studios into one shared platform. One of the biggest challenges was figuring out the display setup— especially the hanging artworks and making the space visually engaging and photo-worthy. This exhibition method was a first for me and we had to make it work with very limited resources.

"Titik Kumpul" (Meeting Point)–Through the illusion of red and blue, this poster visualizes the contrast between traffic congestion caused by private vehicles and the potential solution—public transportation. By blending these perspectives, Titik Kumpul highlights the meetinzetafontsetween urban mobility challenges and the choices we make daily. Viewed through special glasses, this work reveals more than just a visual illusion—it’s a reminder that change begins with small shifts in mindset and habits. The road to a less congested city starts with us.

These exhibitions had many powerful works with strong messages bringing up problematic societal issues. Was there a work that struck you particularly with its message or stylistic/artistic approach?

There were many powerful posters, but one that stood out locally was titled “Titik Kumpul” (Meeting Point). It conveyed a universal message through dual-meaning visuals: on one side, it shows traffic congestion caused by too many personal vehicles; on the other, it suggests public transport like city buses as a solution. The designer even made the poster interactive by providing red-blue 3D glasses so visitors could experience both interpretations of the artwork. From the international contributions, I really liked a piece titled “Things to Do Everyday” by David Oerter. It’s a beautifully simple reminder that no matter what we do in a day, we should always choose to be kind.

CLICK & EXPLORE THE POSTERS

A compelling design by Jevis Graphic Space addressing the pervasive issue of corruption. This artwor

striking poster by Nolla Studio and Irpan Alfian highlighting Bandung's waste management challenges

“Be Kind, It’s a Flex” isn’t just a phrase—it’s a reminder that kindness is a choice and a strength.

Kindness has a way of multiplying—just like a sunflower that blooms and inspires more to follow. One

thoughtful initiative by In Idea Studio that highlights the transformative power of kindness in add

Kindness should not be an exception, but a way of life. This piece highlights the essence of the Fi

n the face of economic hardship, a husband is forced to leave his home and the love of his life to s

A reflection on Bandung’s traffic and its impact on both the environment and daily life. Through th

A powerful creation by Arthur Studio, this artwork emphasizes the urgent need to confront corruption

A stunning creation by Nolla Studio, designed by Fahri Anang, emphasizes the power of kindness in ev

Are you stuck in traffic? This poster creatively illustrates the reality of congestion with the word

And What? (2024) – A compelling exploration by Serving Idea into how streets shape human behavior. S

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The Fight For Kindness 2025 Call for entries is open, and the deadline is fast approaching!

Fight For Kindness is a global initiative that promotes the extended values of kindness through typographic posters. To participate, designers are invited to submit artwork by May 31, 2025 that contains an inspirational headline/message for a more empathic, inclusive and positive world.  

Let’s start changing this world together by doing our small part and promoting the values of kindness, respect, community and humanity together.

To participate and get more information

CLICK HERE

A project by Typecampus / Sponsored by Zetafonts